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Our Approach

Letting Nature Inspire

   We are consistently finding ourselves in awe of all of the natural beauty of the bay area, and what our local farmers can produce in their various micro climates. We take our passion for sourcing local seasonal blooms and fill our vases with the bounty the bay area has to offer. We paint with nature's palette to create bespoke works of art for all of your floral needs. Whether you need to send a get well, birthday, or anniversary arrangement or need help with a larger event, we apply our sustainable knowhow to everything we create. 

 

    Our artful approach extends to our to full service, custom floral & event design. We focus on all the event components -from linen rentals, signage & paper design, lounge nooks to flower crowns & boutonnieres- enabling us to intuitively craft your vision through our creative hands. We'll look for ways to integrate the natural surroundings of the venue you've selected to create looks that feel bespoke, organic, and that enhance space you've chosen to celebrate in. Our attention to every detail naturally culminates in an impeccable event experience.

 behind the blooms

I started my floral design career as a complete accident, but I find that my entire life has completely flourished once starting down the flowered path.

Like any good college philosophy major, I began questioning what my purpose was, and how I was ever going to pay back my student loans from my fancy private undergrad experience. I left Mills College and headed across the bay to San Francisco City College while I re-evaluated what my life plan was going to be. There I took more Gen-Ed classes and one “easy & relaxing” class to balance things out. Floral Design 101 gave me the creative outlet I needed to clear my mind.

 

I was encouraged by my instructor that my eye for color was something she could not teach, and that my talent for combining textures and hues was a quality worth exploring so I took another class, but continued my course work for transfer to SF State. During this second class I met a woman would would offer me an internship in her wedding and event studio, and eventually a spot on her team for the next three  wedding seasons.

 

I started taking less and less courses for transfer and started developing more of my design style and perspective. I shared that I was working in the East Bay for this florist on Facebook and an old high school friend who happened to work right next store reached out to meet up and reconnect. He’s now my husband and father to our son, Isaac and our little rescue pup, Toby.

 

I branched out on my own to design the flowers for my little sister’s wedding, and was then asked to do the flowers for our friends the following spring. I filed for a business license in 2012 and that first wedding done as a legitimate business was published on Junebug Weddings.

 

Life has a way of working out and providing you the exact right experience and journey. It wasn't the path I chose, but it was the path that chose me.

I can't wait to learn more about you, collaborate on your wedding vision, and share my passion for sustainable design with you. 

Warmly, 

wendi

SweetnessandLightGrandOpening-Wendi-Ashl

Wendi's Story

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