Our Process

We want to Know You

Inspired design stems from inspiring stories.

The art to creating a stunning and beautifully unique wedding starts with getting to know you two a little better. Getting to learn how you met, what quirky things drew you to one another, and the themes that started swirling around your relationship from the beginning all inform our picture of your perfect wedding design.

 

Each wedding and event has love at it’s core, but that doesn’t mean that they all look or feel the same. It could be boisterous happy love, classic refined love, wanderlust gypsy love, or – insert your specific love type here – and it’s our jobs as artists to work with you to capture and florally express that love. This essential quality, unpacked in our consultation, will help us access a uniquely you event that you & your guests will muse about for years to come.

We dive in deep because learning about you, informs our creation of a floral proposal that enhances and elevates all of the elements of a wedding or event that is distinctively you.  

Our Approach

Letting Nature Inspire

    We entwine the essence of your relationship and our knowledge of local and seasonal floral elements from farms all around the Bay Area to inspire gorgeous sustainable florals completely grounded in the nature of your unique love. We effortlessly blend colors, textures, and all of the other ingredients needed for an event that paints the complete picture of your special day.

 

    Our artful approach to full service, custom floral & event design goes far beyond the blooms. We focus on all the event components -from linen rentals, signage & paper design, lounge nooks to flower crowns & boutonnieres- enabling us to intuitively craft your vision through our creative hands. We'll look for ways to integrate the natural surroundings of the venue you've selected to create looks that feel bespoke, organic, and that enhance space you've chosen to celebrate your love in. Our attention to every detail naturally culminates in an impeccable event experience.

The girl behind the blooms

I started my floral design career as a complete accident, but I find that my entire life has completely flourished once starting down the flowered path.

Like any good college philosophy major, I began questioning what my purpose was, and how I was ever going to pay back my student loans from my fancy private undergrad experience. I left Mills College and headed across the bay to San Francisco City College while I re-evaluated what my life plan was going to be. There I took more Gen-Ed classes and one “easy & relaxing” class to balance things out. Floral Design 101 gave me the creative outlet I needed to clear my mind.

 

I was encouraged by my instructor that my eye for color was something she could not teach, and that my talent for combining textures and hues was a quality worth exploring so I took another class, but continued my course work for transfer to SF State. During this second class I met a woman would would offer me an internship in her wedding and event studio, and eventually a spot on her team for the next three  wedding seasons.

 

I started taking less and less courses for transfer and was developing more of my design style and perspective. I shared that I was working in the East Bay for this florist on Facebook and an old high school friend who happened to work right next store reached out to meet up and reconnect. He’s now my husband and father to our son, Isaac and our little rescue pup, Toby.

 

I branched out on my own to design the flowers for my little sister’s wedding, and was then asked to do the flowers for our friends the following spring. I filed for a business license in 2012 and that first wedding done as a legitimate business was published on Junebug Weddings.

 

Life has a way of working out and providing you the exact right experience and journey. It wasn't the path I chose, but it was the path that chose me.

I can't wait to learn more about you, collaborate on your wedding vision, and share my passion for sustainable design with you. 

Warmly, 

wendi

My Story

© 2016 Sweetness & Light Floral Design

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Patrick Quezada, Fine Art Photographer

JBJ PicturesFine Art Photographer

Catie Coyle Photography, Fine Art Photographer

Nautilus Lens Photography

Sweet Poppy Studios

INFO@SWEETNESSANDLIGHTFLOWERS.COM | 707.652.5599 | VALLEJO, CA